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Wednesday
Mar302016

the story behind a man and a dog

Below is our latest portrait for Elevator. Based in the North East, Elevator is a social enterprise offering support to entrepreneurs, employees and business leaders in Scotland.

The portrait is of Graeme Bone, Managing Director of Drum Property Group, who was named Entrepreneur of the Year at the annual Elevator awards ceremony last year. Graeme received the award due to his exceptional leadership in making the Drum Property Group one of the most successful commercial and residential development groups in the country.

The portrait is part of an on-going series that we produce for Elevator's 'Hall of Fame', which features other notables such as Deborah O'Neil, Ciaran Dreelan, Roy MacGregor and Andy Bird. 

We used a sleek, modern building at the Prime Four business park (a Drum Property Group development near Aberdeen) as a backdrop to the shot. We chose this particular building as we needed a background that was dynamic and uncluttered. We wanted the shot to reflect Graeme's leadership and personality, which is bold and precise in business and very relaxed away from work. He has a great love for family, friends and pets...hence the inclusion of Pepsi, his lovely pet labrador.

Both Graeme and Pepsi we're brilliant on the shoot, it's amazing the how well things go when you have a tennis ball in your hand...the ball was for Pepsi as Graeme needed very little direction! All joking aside Graeme was very kind and patient as were all the people we dealt with from Drum Property, namely Fife Hyland plus Keith, Carol and Colin.

For technical people out there we shot the image on a Hasselblad tethered to a Mac and straight into Phocus. We used Bowens QUAD 3KM heads running from an Explorer 1500 battery generator to light the scene. Post-processing took place in Lightroom and Photoshop.

We're pleased to report that Graeme is very happy with the portrait as are Gary McEwan (Chief Executive, Elevator) and Michelle Barclay (Communications Manager, Elevator).......Pepsi hasn't replied to any of our emails.

© broad daylight